American luxury fashion brand Marc Jacobs has unveiled a capsule collection celebrating the iconic film “The Wizard of Oz” in partnership with Warner Bros. Discovery Global Consumer Products.
The “Wizard of Oz x Marc Jacobs” collection celebrates the 85th anniversary of the original film and reinvents the charm of the characters, including Dorothy and the Wicked Witch of the West, through some of the brand’s iconic styles, such as The Tote Bag, The Snapshot. , and The Sack Bag.
In a statement, the brand said the collection evokes designer Marc Jacobs’ “personal passion,” a film that “has long been incorporated into his notable projects” and blends the classic charm of Yellow Brick Road with his signature playfulness, offering bold accessories and clothing that “infuse urban fashion with playful magic.”
Drawing on the cultural impact of Oz, highlights include ‘Not in Kansas’ denim totes, ‘Emerald City’ leather bags and ruby rhinestone Kiki Mary Janes, as well as a range accessories featuring Dorothy with her friends, a cashmere sweater adorned with “Surrender Dorothy” and jewelry featuring “Wizard of Oz”-inspired charms, including the key to Emerald City, Ruby’s ruby slipper Dorothy, the wicked witch on top of her broom and Toto.
The capsule will be available in select Marc Jacobs boutiques as well as online and celebrated with window displays in select cities across the United States and immersive pop-ups in Japan, Hong Kong, London and Paris. Prices range from 105 to 595 pounds / 95 to 550 US dollars.
‘The Wizard of Oz x Marc Jacobs’ collection campaign
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