Nike launches new Jordan sneakers inspired by female basketball athletes -

Nike is enhancing its basketball offering for female players with the launch of the Jordan Heir Series sneakers, a silhouette that draws inspiration from women’s soccer and is designed to support women on the court.

In a statement, Jordan Brand said the Heir Series ushers in a “new era of basketball performance and style” for women, led by athletes such as Kiki Rice and Kiyomi McMiller, two of the first athletes to get a name, image and likeness. deal with Nike.

The Heir series is the lowest shoe in Jordan Brand’s basketball lineup and was designed to enable the type of running and cutting that is at the heart of women’s basketball and is now the top priority for a increasing number of players.

Rhyne Howard, Jordan Brand athlete and Atlanta Dream goalkeeper, said: “We are currently witnessing a pivotal and transformative era for sports, especially women’s sports. This shoe allows us to leverage our understanding of how women play to create products that can benefit. all athletes and advance the entire sporting landscape.

Based on feedback from many of the 15 female athletes in the Jordan Brand family, the Heir series features an outer layer of foam that protects a Cushlon 3.0 midsole, which allows the foot to sit as low to the ground as possible to drive. a flexible terrain feel for running and cutting.

Additionally, a rubber herringbone traction pattern adds to that on-court feel to enable speed and control, while an adaptive, flexible cage promotes support and comfort while preventing ankle rolling, the most common injury common among women.

To further highlight women’s soccer, the sneakers come in “bold and energetic colorways,” featuring vibrant, statement branding and an abstract animal print, which merges the favorite colors of every female athlete in the Jordan Brand family .

The Jordan Heir series “builds on Jordan Brand’s legacy of innovation with the women’s basketball player at the forefront, beginning with the 1998 release of the women’s Air Jordan OG – the first creative model exclusively for women,” adds Nike.